Summary:
MEDIHEAL launches 7-day Super Brand Week on OLIVE YOUNG
Why It Matters:
The store is shifting its main marketing focus from a short 4-day collaboration to a week-long event for a major skincare brand. This suggests a push for higher volume sales through a longer promotional window.
What Changed:
- Replaced the "4 Days Only! fwee's Special Collaboration" banner with "MEDIHEAL Super Brand Week, 7 Days Only!"
- Added a dedicated "MEDIHEAL" link to the main navigation menu.
- Removed a large section of footer text related to ethics hotlines and cookie popups.
- Updated the promotional links in the mobile and category menus to reflect the new brand event.