Summary: Casey's Toys launches dedicated "Toys on sale" page

Why It Matters: The competitor is shifting focus toward discount-seeking shoppers. By creating a specific landing page for sales and adding brand-specific filters, they make it easier for customers to find deals by brand name.

What Changed:

• The page title changed from "Toys, Games and Hobbies" to "Toys on sale."
• A new "Toys on sale" header and breadcrumb navigation were added.
• New filtering options were added to the sidebar, including "Availability" (online vs. in-store) and an extensive list of "Brands" like LEGO, Barbie, and Bluey.
• Several navigation links were updated to point directly to the "special" deals page instead of the homepage.