Summary: OtterBox changes Halloween sale promotion

Why It Matters: This shows OtterBox is changing its holiday sales strategy. They are offering a different kind of deal for Halloween.

What Changed:

  • The main Halloween promotion changed from "CASES WITH A DARK SIDE" and "Something witchy this way comes: the Gothic Revival Collection is upon us." to "TRICKS. TREATS. TECH PROTECTION."
  • The offer changed from promoting the "Gothic Revival Collection" to "Save up to 20% on select styles and get a free gift when you spend $100+."
  • A large block of privacy policy text was added to the end of the content.
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