Summary:
Giro launches free standard shipping offer
Why It Matters:
Giro is moving away from a percentage-based discount banner to a shipping incentive. This change suggests they are testing how free shipping affects cart completion compared to seasonal sales.
What Changed:
- Replaced the "Winter Savings: Up To 30% Off" banner with a "Limited Time: Free Standard Shipping!" announcement.
- Updated the "Trending" search terms to include the "Eclipse Pro" product.
- Reorganized the Snow Helmet navigation menu to list "Freeride All Mountain" and "Freestyle & Park" at the top.
- Adjusted the pricing for the Women's Cadet Shoe from a $174.95 original price to an $82.50 original price.
- Expanded the technical cookie consent and privacy disclosure sections at the bottom of the site.