Summary: Fitness City launches "Winter SALE" annual pass

Why It Matters: The competitor is aggressively targeting long-term customer retention by offering a high-volume annual pass at a very low daily rate.

What Changed:

• Added a "News" section to the homepage.
• Introduced a "Winter SALE" promotion for a yearly membership.
• Listed a specific price of 4400 UAH for 360 visits (approximately 12 UAH per workout).
• Set a time restriction for this specific offer (Daytime Drive: 8:00-17:00).