Summary: E-Katalog updates homepage articles and prices

Why It Matters: The competitor is refreshing their content strategy to focus on gift ideas and specific tech guides. They are also lowering displayed prices for popular electronics like the TCL 55C6K and Apple AirPods Pro.

What Changed:

• Replaced several technical articles with lifestyle and gift-focused content, such as "Top 5 gift ideas for your girlfriend" and "Useful gadgets for seniors."
• Lowered the starting price for the TCL 55C6K television from 24,570 грн to 24,500 грн.
• Reduced the minimum price for Apple AirPods Pro (3rd gen) from 11,869 грн to 11,399 грн.
• Lowered prices for Realme Buds Air 7 Pro and Gorenje GK 6C5 WF.
• Removed a large block of SEO text from the bottom of the homepage.