Summary: Ergodyne launches new Cooling and Shelter gear

Why It Matters: The company is shifting its main marketing focus from winter protection to heat stress prevention. This change updates the main navigation and homepage to prioritize products like cooling towels and sun shelters.

What Changed:

  • Replaced "Winter Gear" with "Cooling" and "Shelters" in the primary navigation menu.
  • Updated the main homepage banner from winter gear to a "Get ready or Get Cooked" summer cooling campaign.
  • Added new links for "FR Cooling" and "Hi-Vis That Listens" to the featured homepage sections.
  • Added a new OneTrust cookie consent management tool at the bottom of the site.
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