Summary: Ulta adds KNGKYLIE Capsule Collection

Why It Matters: Ulta is featuring a new makeup collection. This could bring new customers to their site.

What Changed:

• A promotional offer for a free gift with a $60 purchase using an Ulta Beauty Rewards® Credit Card was removed.
• A new section called "new & only here" was added.
• The "KNGKYLIE Capsule Collection" was added with a "Shop now" link.
• A new section called "On your radar" was added, featuring:
  • "FENTY SKIN Body"
  • "Wicked: For Good collection"
  • "Just dropped beauty"
  • "Scary-good Halloween looks"
• Some product details in the "Best of Beauty Gifts" section were updated, including:
  • "Sol de Janeiro Mist & Mingle Cheirosa Mini Fragrance Gift Set" reviews changed from 5 to 6.
  • "OUAI Clarifying Detox Shampoo" sizes changed from 3 to 4 and reviews changed from 1,146 to 1,149.
  • "PEACH & LILY Glass Skin Luminous Kit" reviews changed from 0 to 1.
  • "First Aid Beauty Hydrate + Glow Kit" reviews changed from 9 to 10.
  • "Paris Hilton Fragrances ICONIC Eau de Parfum" sizes changed from 2 to 3 and a "+1 offers" note was added.
  • "Coach Coach Gold Parfum" sizes changed from 3 to 4 and reviews changed from 496 to 497, and a "+1 offers" note was added.
  • "Carolina Herrera Good Girl Blush Bowtastic Collector's Edition Eau de Parfum" gained a "Free Gift with purchase" note.
  • "Buxom Kiss Me Sweetie Plumping Lip Kit" gained a "Free Gift with purchase" note.
• The "Discover Hispanic & Latino-owned and founded beauty" link under "All things Ulta Beauty" was changed to "Discover The Wellness Shop at Ulta Beauty".