Summary: Klaviyo launches K:AI Marketing and Customer Agents

Why It Matters: Klaviyo is adding new AI tools to help businesses with marketing and customer service.

What Changed:

• The main headline changed to "The AI-first B2C CRM for fast, effortless growth."
• A new section was added introducing "K:AI Marketing Agent" to create marketing plans.
• A new section was added introducing "K:AI Customer Agent" for personalized service.
• A new "Helpdesk" product was added under "Service."
• The navigation menu was updated to include "Klaviyo AI (K:AI)" as a solution.
• The "TOP PRODUCTS + FEATURES" section was added, listing new AI agents and Helpdesk.
• The "SPOTLIGHT" section was updated to highlight "Marketing Agent" and "Customer Agent."
• The "AI that actually does the work" section was added, detailing K:AI features like Remix, Marketing Agent, and Customer Agent.
• The "Service that solves and sells" section was updated to include K:AI Customer Agent, Customer Hub, and Helpdesk.
• The "Analytics that deliver your next win" section was updated to include Marketing Analytics and Benchmarks.
• The "CDP power that gives you the full data story" section was updated to include Integrations + APIs, Profiles, Segments, and Advanced KDP.
• The "Wait, a CRM for B2C?" section was updated to emphasize "AI-first platform."
• The "Inspiring your next move with insights and resources" section was updated with a new description for "What is a B2C CRM?".