Summary:
Kiralarsın launches 200 TL cleaning device discount
Why It Matters:
The competitor is using a seasonal "New Year Cleaning" campaign to drive rentals for specific high-value household appliances like carpet cleaners and steam cleaners.
What Changed:
- Added a new promotional banner for "New Year Cleaning" offering a 200 TL discount.
- Introduced the discount code "TEMİZ" for seat, carpet, and steam cleaning devices.
- Removed a large amount of homepage content, including the main navigation menu, product category lists, and specific product carousels (Playstation, Dyson, iPhone, etc.).
- Removed the "Review and win 200 TL coupon" call to action from the top of the page.
- Removed the section featuring user testimonial videos and specific customer reviews.