Summary:
Smartzer launches no-code shoppable landing pages
Why It Matters:
The product is moving beyond website integrations. They are now targeting influencers and brands who want to sell through video without needing a technical setup or an existing e-commerce site.
What Changed:
- Added a landing page builder that allows users to host shoppable videos without website integration.
- Introduced specific solutions for influencers to monetize content via a single link.
- Updated the value proposition from "Revolutionise your ecommerce" to "Shoppable Made Simple."
- Added "Shoppable Ads" as a core feature for social and web placements.
- Updated performance metrics, now highlighting a 55% increase in Average Order Value (AOV).
- Simplified the website by removing long lists of case study links and focusing on three key testimonials (French Connection, Bosch, and Wavemaker UK).