February 3, 2026 ongoing Get alerts for apollo.io

Summary: Apollo adds personalized demo walkthroughs

Why It Matters: The company is moving beyond self-service signups by pushing high-touch sales conversations to help new users find value faster.

What Changed:

  • Added a "Book a personalized walkthrough" section to the footer.
  • Introduced a "Book a free demo" call-to-action for users who are unsure where to start.
  • Updated all internal website links from a root domain format to a "www" subdomain format.
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