Summary: Athletic Brewing adds Soul Sour to product lineup

Why It Matters: The brand is expanding its seasonal or limited-edition "Online Only" offerings, which helps drive direct-to-consumer sales and repeat visits from fans looking for new flavors.

What Changed:

• Added Soul Sour, a new 6-pack non-alcoholic beer, to the product list.
• Added Blackberry Berliner Weisse as a "Members Only" exclusive product.
• Added a "Members Only Pack" 24-pack variety option.
• Updated the cart interface with new subscription management text and savings calculation disclaimers.