Summary: Deel launches Device Lifecycle Management

Why It Matters: The platform is moving beyond payroll and HR software into physical operations. By managing hardware like laptops and repairs, they are making it harder for customers to switch to competitors who only handle digital tasks.

What Changed:

• Replaced the general "Global People Platform" homepage with a focus on "Device Lifecycle Management."
• Added new sections for ordering, repairing, and recovering team devices in 130+ countries.
• Introduced specific IT-focused testimonials from companies like Sastrify, Beam AI, and Tamara.
• Added a new "Complete Lifecycle Coverage" workflow showing deployment, management, recovery, and clearance.
• Shifted the primary call to action from "Speak to sales" to "Get a free 30 minute demo."
• Removed detailed sections about Global Payroll, EOR, and Contractor Management from the main page flow.