Summary: Salesforce to acquire Cimulate and rebrands Commerce Cloud

Why It Matters: The company is expanding its retail technology through a new acquisition and has renamed its commerce platform to emphasize AI agents.

What Changed:

• Announced a definitive agreement to acquire Cimulate.
• Rebranded "Commerce Cloud" to "Agentforce Commerce."
• Shifted the page focus from general AI agents to specific retail and ecommerce solutions.
• Added new performance data, including 99.99% uptime and a 29% increase in digital revenue for customers.
• Introduced "Starter Suite" for small businesses to launch direct-to-consumer stores.
• Added a section promoting "Salesforce CTOs" as expert advisors for AI and data goals.