February 6, 2026 ongoing Get alerts for fin.ai

Summary: Fin prioritizes free trial over sales contact

Why It Matters: The product is shifting its focus toward self-service signups. By moving the "Start free trial" button to the primary position in the header and hero sections, they are making it easier for users to start using the tool without talking to a person first.

What Changed:

  • Swapped the order of header buttons to put "Start free trial" in the most prominent spot.
  • Moved "Contact sales" to a secondary position in the navigation menu.
  • Reordered the main call-to-action buttons in the hero section to lead with the free trial.
  • Updated the footer section to lead with the free trial link before the demo or sales links.
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