Summary: PepsiCo launches Super Bowl LX ad campaign

Why It Matters: The company is shifting its homepage focus to high-profile marketing events. This highlights their current priority on brand awareness and celebrity partnerships for their major product lines.

What Changed:

• Replaced general news stories with specific Super Bowl LX content.
• Added a new feature story about a Poppi ad featuring Charli xcx and Rachel Sennott.
• Added stories about Gatorade's "dunk" tradition and Lay's potato sourcing for the big game.
• Added a story about the logistics of stocking Levi’s Stadium.
• Added a new Pepsi "taste win" advertisement story.
• Removed older stories about SASKO bread, PepsiCo Foundation, and menu technology.