Summary: CASETiFY launches Year of the Horse collection

Why It Matters: The brand is shifting its marketing focus from general artist collaborations to seasonal cultural events. This helps them capture early interest for upcoming holidays and regional celebrations.

What Changed:

  • Added "Year of the Horse" to the featured Highlights section.
  • Linked the new collection to the Lunar New Year category page.
  • Removed "matsui" and "Kiera Won" from the primary Highlights list.
  • Added a dedicated Vietnamese language site link to the footer.
Track companies like casetify.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →