Summary: Kiavi launches 5.75% interest rate promotion

Why It Matters: Kiavi is shifting its marketing focus from property valuation tools to aggressive interest rate pricing. This suggests they are competing directly on loan affordability to attract real estate investors in the current market.

What Changed:

• Replaced the top banner promoting the "ARV Estimator" tool with a "Rate Drop Party" promotion.
• Introduced a specific promotional interest rate starting as low as 5.75%.
• Changed the primary call-to-action link in the header from the estimator tool to a rate-getting application flow.