Summary: 99 Ranch Market launches Lunar New Year and Valentine's Day sales.

Why It Matters: The store is using major seasonal holidays to move high volumes of gift sets, snacks, and beauty products. They are offering tiered discounts and specific holiday-themed items to drive larger basket sizes.

What Changed:

• Added a tiered discount offer: $18 off orders over $98 and $28 off orders over $138.
• Launched a "Lunar New Year" section featuring gift boxes, red envelopes, and traditional decorations.
• Introduced a "Valentine's Day" section focusing on high-end beauty products (SK-II, Cle De Peau) and premium chocolates.
• Added dozens of new seasonal products including "2025 Lucky Bags," snack gift packs, and festive home decor.
• Applied significant price cuts ranging from 10% to 40% across snacks, tea sets, and skincare.