February 27, 2026 ongoing Get alerts for buffer.com

Summary: Buffer adds Creators to its target audience list

Why It Matters: The product is now explicitly naming "Creators" as a primary customer segment in its navigation. This suggests they are focusing more on individual influencers and solo content makers rather than just businesses and agencies.

What Changed:

  • Added "Creators" to the "Made for" section in the top navigation menu.
  • Added "Creators" to the "Made for" section in the website footer.
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