Summary: Lendflow Connect adds marketplace and API focus

Why It Matters: The company is shifting its main message from general infrastructure to a specific marketplace and API-first approach. This highlights their speed to market and the size of their lender network.

What Changed:

• The main headline changed from "Embedded Credit Infrastructure" to "Embedded Lending Marketplace & APIs."
• Added a new "Frequently Asked Questions" section covering launch times, SOC 2 compliance, and lender contracts.
• Updated key metrics to show 12,000+ SMBs funded and $1.5B+ in capital funded.
• Replaced Experian with Hello Alice as a featured brand partner.
• Added detailed descriptions for customer acquisition tools, including a "Single-Page Application" and "Direct Marketing" campaigns.
• Updated footer links to point more frequently to the Lendflow Connect product page.