Summary: IIFL Finance adds Gold Loan referral program

Why It Matters: This change shows the competitor is trying to get more customers for Gold Loans through referrals.

What Changed:

• Added a "Double Bonanza" section promoting a referral program for Gold Loans.
• The referral program offers 200 reward points for each successful Gold Loan disbursal.
• Changed the headline "Aapka Sona hai aapki Mahashakti Karo har sapna poora with IIFL Finance Gold Loan" to "Aapka Sona hai aapki Mahashakti Karo har sapna poora with our Gold Loan".
• Changed "Attractive Interest Rate*" to "Attractive Interest Rates*".
• Changed "Secure Gold Collection and Return" to "Secure Gold Collection and Return*".
• Changed "No Hidden charges*" to "No Hidden charges*".
• Changed "Minimal Documentation*" to "Minimal Documentation*".
• Updated the "Customer Safety & Fraud Prevention Resources" link.
• Increased the view counts for some blog posts.