Summary: AWS adds RTB Fabric

Why It Matters: AWS added a new product for advertising. This could mean they want more ad tech customers.

What Changed:

  • A new product called AWS RTB Fabric was added. It helps with real-time bidding for ads.
  • A section about "Feedback" was added near the top of the page.
  • An event for "AWS Innovate" on October 23, 2025, was removed.
  • The order of some content blocks changed.
Track companies like aws.amazon.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →