Summary: Klaviyo adds new B2C CRM features

Why It Matters: This shows Klaviyo is focusing more on its B2C CRM product.

What Changed:

• The page title changed to "Klaviyo: Marketing Platform | Email, SMS & B2C CRM"
• A new navigation menu was added at the very top with links like "Email Marketing", "SMS Marketing", and "Ecommerce Platform Integrations".
• A new section "Wait, a CRM for B2C?" was added.
• The "Marketing" section now has a sub-heading "Send messages that make an impact, on all the right channels" and lists more specific features like "Web forms", "Flows", and "Campaigns".
• The "Service" section now has a sub-heading "Personalize customer service for happier customers and more sales opportunities" and lists "Customer Hub".
• The "Analytics" section now has a sub-heading "Fully understand what’s working and what’s next, without all the noise" and lists "Benchmarks", "Klaviyo AI", and "Marketing Analytics".
• The "Data platform" section now has a sub-heading "Unify all your data to see the full story of each customer and anticipate their wants" and lists "Integrations and APIs", "Profiles", "Segments", and "Advanced KDP".
• A new section "Accelerating and optimizing your success with Klaviyo AI" was added.
• The customer testimonials section was updated with new links and a new quote from "Laura Geller".
• A "Sign up" button was added near the top of the main content.
• A "Register now for K:BOS" banner was added at the top.
• The footer was greatly expanded with new sections like "Company", "Klaviyo for", and "Why Klaviyo", including many comparison pages.
• The "Integration benefits" section under "Apps & Integrations" now lists "Advertising".