Summary: Permanent Equity launches The Pricing Lab

Why It Matters: The competitor is expanding its suite of free tools for business owners. By adding a resource focused on pricing, they are positioning themselves as experts in operational value creation, not just capital providers.

What Changed:

• Added "The Pricing Lab" to the main navigation menu under the Tools section.
• Added "The Pricing Lab" to the mobile and folder navigation menus.
• Featured "The Pricing Lab" in the featured content section on the homepage.
• Updated the "Unqualified Opinions" feed with five new daily columns from late January 2026.