Summary:
Appily expands focus to military service paths
Why It Matters:
The platform is moving beyond just traditional college searches. It now includes students interested in military service as a core part of its mission.
What Changed:
- The main headline changed from "College planning — made easy" to "College planning for every path."
- The sub-headline now mentions planning for "service, or both" alongside college.
- Several tool descriptions were updated to be more concise, such as "Find Your College" instead of "Find Your Perfect Fit."
- Call-to-action buttons were updated with more active language like "Get admission offers" and "Explore expert resources."
- The bottom signup section was reworded to "Ready to unlock your unique path?"
- Social media links for Instagram, TikTok, and others were added to the footer.