Summary: Samsung changes website to Australia region

Why It Matters: Samsung changed its website from the US to Australia. This means they are focusing on a different market.

What Changed:

• The website changed from "Samsung US" to "Samsung Australia".
• The website address changed from samsung.com/us to samsung.com/au.
• The content now shows Australian prices and products.
• A new pop-up asks users to choose their location and language.
• Many product links and offers are now specific to Australia.
• The "Galaxy S25 Ultra" is now listed as "Samsung.com only" in Australia.
• "Galaxy S25 FE" is now listed in the featured products.
• "Galaxy Watch Ultra" and "Galaxy Book5 Pro" are no longer featured.
• "OLED S95F TV" is now "OLED TV".
• "The Frame Pro" is now "The Frame TV".
• "Music Frame" and "Smart Monitor M9" are no longer featured.
• "Bespoke with AI Family Hub™+" is now "Family Hub™".
• "Bespoke AI Vented Laundry Combo™" is now "Heat Pump Combo".
• "Bespoke AI Vacuums" and "Split System Air Conditioner" are new featured products.
• "Odyssey OLED" is now "Odyssey Gaming Monitor".
• The "Support" and "Log-In/Sign-Up" menu items have changed.