Summary: Sol de Janeiro launches free mini shower routine gift

Why It Matters: The brand is using a high-value gift with purchase to increase the average amount of money customers spend in a single order.

What Changed:

• Added a "Free Mini shower routine" promotion for orders over $65.
• Updated the Sol Passport Rewards login area with a new call-to-action highlighting a 50-point joining bonus and a free birthday gift.
• Refreshed the rewards catalog with new items including Brazilian Touch Hand Cream and Rosa Charmosa Dewy Cream.
• Removed the "Holiday" category from the main navigation menu.
• Added a detailed cookie and advertising partner disclosure at the bottom of the site.