Summary: eSIM io launches 50% cashback on all data plans

Why It Matters: This is a aggressive promotion to increase user loyalty and repeat purchases. By giving half the money back as account balance, they are making it much cheaper for travelers to stay connected compared to standard market rates.

What Changed:

• Added a new "50% Cashback" promotional section at the bottom of the page.
• Users now receive 50% of their purchase amount back into their "io Balance" when buying plans or topping up.
• Updated all navigation and destination links with descriptive title tags (e.g., "Italy eSIM Plans").
• Repeated the customer testimonial section multiple times on the homepage.