Summary: Nike launches Nike Run Club App landing page

Why It Matters: The website is shifting focus from general shopping to promoting its fitness app and community tools. This change highlights a move toward digital services and seasonal collections like Valentine's Day and Lunar New Year.

What Changed:

• The page title and main content changed from a general store view to the Nike Run Club App.
• Added new seasonal categories for Valentine's Day and Lunar New Year across Men, Women, and Kids sections.
• Introduced "Ask NikeAI" as a new search or assistance feature.
• Added a "Travel Collection" to the accessories menu.
• Updated popular search terms to include "valentines day" and "nfl playoffs."
• Added specific guides and lookbooks for the NikeSKIMS collection.
• Removed a large list of international location links from the footer area.