Summary: Lendflow Connect adds embedded lending marketplace

Why It Matters: The product has shifted from a general infrastructure tool to a specific marketplace and API platform. This change highlights their focus on connecting brands directly with a network of 75+ lenders through pre-built tools.

What Changed:

• The page title changed from "Embedded Credit Infrastructure" to "Embedded Lending Marketplace & APIs."
• Added a new "Customer Acquisition Tools" section featuring a single-page application, embedded widgets, and direct marketing tools.
• Introduced a "Second-Look Marketplace" to help lenders manage borrower friction and waterfall rules.
• Added a "Branded Capital Access Marketplace" for white-labeling and reporting.
• Updated the "Lendflow for Brands" section to include Hello Alice as a featured partner.
• Added a Frequently Asked Questions (FAQ) section covering implementation timelines and SOC 2 compliance.
• Updated footer links to point specifically to the Lendflow Connect product page.