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Summary: Klaviyo App Marketplace launched.

Why It Matters: This change shows Klaviyo is making it easier for people to find and use apps with their product.

What Changed:

  • The "Integrations" section name changed to "Apps & Integrations".

  • The "Klaviyo Integrations" link text changed to "KLAVIYO APP MARKETPLACE".

  • The description for the main integration link changed from "Explore integrations Start streaming data in a few clicks with 350+ pre-built integrations" to "Explore apps Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo".

  • The URL for the main integration link changed from https://www.klaviyo.com/platform-integrations to http://marketplace.klaviyo.com/en-us.

  • The "Your tech stack" section name changed to "Integration benefits".

  • The description for "Integration benefits" changed from "Easily connect your entire tech stack with out-of-the-box integrations" to "Our apps make it simple to integrate your entire tech stack".

  • The URLs for Advertising, Shipping, Point of sale, Loyalty, and Subscription links changed from https://connect.klaviyo.com/integrations to https://marketplace.klaviyo.com/en-us/browse/.

  • The "View all 350+ integrations" link text changed to "View top apps and integrations".

  • The URL for "View all 350+ integrations" changed from https://connect.klaviyo.com/integrations to http://marketplace.klaviyo.com/en-us.

  • New text was added at the very end of the content: "ntellectual-property-notices) Your privacy settings".

  • Build a similar app marketplace for your product.

  • Update your website to highlight your own app ecosystem.

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