Summary: Sol de Janeiro launches Jelly Perfume Balms

Why It Matters: The brand is expanding into a new product category (solid fragrance) and running a large 30% discount on an existing collection to drive sales.

What Changed:

  • Added a new "Jelly Perfume Balms" category to the navigation menu.
  • Launched three new individual Jelly Perfume Balms (Cheirosa 62, 40, and 68) and a Trio bundle.
  • Started a "30% Off Delícia Drench" promotion across the homepage and product grids.
  • Updated the Sol Passport Rewards section with new redeemable items like a hair towel and baseball cap.
  • Added "Gift Cards" to the main "New + Featured" navigation menu.
  • Included a new legal disclaimer regarding order cancellations and unauthorized website use.
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