Summary:
Sol de Janeiro launches Jelly Perfume Balms
Why It Matters:
The brand is expanding into a new product category (solid fragrance) and running a large 30% discount on an existing collection to drive sales.
What Changed:
- Added a new "Jelly Perfume Balms" category to the navigation menu.
- Launched three new individual Jelly Perfume Balms (Cheirosa 62, 40, and 68) and a Trio bundle.
- Started a "30% Off Delícia Drench" promotion across the homepage and product grids.
- Updated the Sol Passport Rewards section with new redeemable items like a hair towel and baseball cap.
- Added "Gift Cards" to the main "New + Featured" navigation menu.
- Included a new legal disclaimer regarding order cancellations and unauthorized website use.