Summary: VistaPrint launches 20% off first order discount

Why It Matters: The company is shifting from a fixed-price entry offer ($10 products) to a percentage-based discount. This may be an attempt to increase the total value of a customer's first purchase.

What Changed:

• Removed the "Try for $10" promotion for top products.
• Added a new "20% off your first order" discount using code NEW20.
• Replaced the "Try for $10" button with a link to "Services."
• Removed "Kingdom" from the end of the site text.