Summary: Smart Swimsuits changed sale from 4th of July to Labor Day.

Why It Matters: This change shows the company updates its sales for different holidays.

What Changed:

  • The "4th of July SALE" text changed to "Labor Day SALE".
  • The "PRE-ORDER" menu item was removed from the main navigation.
  • The "PRE-ORDER" section was removed from the main content.
  • The "Ends August 25, 2025 at 12:00 am" countdown timer was removed.
  • The "NEW NEW NEW Sustainable Swimwear" section was removed.
  • The "Smart Swimsuits Ideal for every adventurer" section was removed.
  • A new section "Forever Iconic: the Michael Jackson Inspired Collection has arrived." was added.
  • The number of slides in the image carousel changed from 5 to 3.
  • A new section "Discover Your Perfect Match" was added.
  • A new section "Ultimate Sun Protection" was added.
  • Several collection links were added or removed from the "SHOP BY COLLECTIONS" and "SALE BY COLLECTIONS" menus.
  • Several links were removed from the footer, including FAQ, Size guide, Bikini Care, Creators Program, and Ambassadors Program.
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