Summary:
Unstructured adds "GenAI Data Partner" positioning
Why It Matters:
The company is shifting its identity from a technical data tool to a strategic partner for Generative AI projects. They are also using a new award from Fast Company to build more trust with big businesses.
What Changed:
- Added a new headline: "Your GenAI Data Partner."
- Added a banner celebrating their spot on Fast Company's "Most Innovative" list.
- Added a "Book A Demo" button at the top of the page.
- Repeated the phrases "Simplify Workflows," "Designed To Scale," and "Built To Connect" at the bottom of the page.