Summary:
Brandwatch launches live panel for 2026 trends
Why It Matters:
The company is shifting its marketing focus from a static downloadable report to a live event featuring social media influencers. This suggests they are prioritizing real-time engagement and community-led insights to attract new users.
What Changed:
- Replaced the "Digital Marketing Trends 2026" report promotion with a "Live Panel" event.
- Added featured speakers @prettylittlemarketer and @jaydeipowell to the homepage.
- Changed the primary call-to-action button from "Get the report" to "Sign up now."
- Updated the hero text to focus on predictions and insights from industry leaders.