Summary: Luxe Bouquet launches Valentine's Day gift campaign

Why It Matters: The competitor is shifting their homepage focus from general "everlasting flowers" to a specific holiday event. This signals they are now actively capturing early Valentine's Day shoppers.

What Changed:

• Updated the main homepage headline from "EVERLASTING FLOWERS" to "GIFT LUXURY FLOWERS THIS VALENTINE'S DAY."
• Changed the sub-headline to "AUSTRALIA'S FAVOURITE EVERLASTING FLOWERS."
• Updated the primary call-to-action button from "SHOP NOW" to "ORDER NOW."
• Removed a small piece of code and a privacy policy acceptance fragment from the footer.