Summary: Embrace Pet Insurance adds lifetime coverage

Why It Matters: This change highlights a new benefit for pet owners. It could make their offering more attractive.

What Changed:

• The main headline changed from "Best Friends Deserve the Best Pet Insurance" to "They give you their best. Give it back."
• A new bullet point "Lifetime coverage for your pet*" was added.
• The bullet point "Visit any licensed vet" changed to "See any licensed vet, no network".
• The bullet point "Fast claim reimbursements" was removed.
• A new disclaimer was added at the bottom: "* Lifetime coverage means ongoing annual coverage for eligible conditions, as long as there is no lapse in coverage and the policy is continuously renewed."