Summary:
Angi adds local demand data and urgency alerts
Why It Matters:
The platform is moving away from showing national price estimates. They are now using local popularity and "homeowner interest" counts to create a sense of urgency for users to book quickly.
What Changed:
- Replaced "Popular projects near you" with "Most in-demand home services" for specific zip codes.
- Removed national median price estimates from the primary project list.
- Added real-time interest metrics showing how many homeowners are looking at specific services.
- Added urgency-based copy: "Don't miss your chance to book a pro."
- Updated the service list to include seasonal items like "Holiday Lighting."