Summary: Surfer launches AI Tracker to monitor brand visibility in ChatGPT and Gemini.

Why It Matters: The product is shifting from traditional Google SEO to "AI Search Optimization." This helps users see if AI bots are citing their brand as an answer, which is a new way people find information online.

What Changed:

• Added a new "AI Tracker" feature to monitor brand presence in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Updated the pricing structure with four main tiers: Discovery ($49), Standard ($99), Pro ($182), and Peace of Mind ($299).
• Introduced "AI Prompts" tracking as a pricing metric, allowing users to refresh and track specific AI queries.
• Added "Mention Gap" and "Brand Sentiment" analysis to show where competitors appear in AI results but the user does not.
• Included a new "AI Search Optimization Masterclass" in their educational resources.
• Expanded the "Compare" section to include a direct comparison against ChatGPT.