October 1, 2025 ongoing Get alerts for ulta.com

Summary: Ulta Beauty changes free shipping offer

Why It Matters: This change affects how customers get free shipping. It could change how people buy things.

What Changed:

  • The "Free same day delivery with any $35 purchase" offer changed to "Free standard shipping on any $35 purchase."
  • The "21 Days of Beauty Event" promotion changed to "Fall Haul Sale."
  • New promotional banners were added for "Wicked: For Good collection," "Free 10 piece gift," "Just dropped beauty," and "Scary-good Halloween looks."
  • A new offer "10% off for you when you buy online, pick up in store. Use code: PICKUP10" was added.
  • The "Today's 50% off Steals" section was removed.
  • A new "Gifting happens here" section with "Wallet-friendly gifts" was added.
  • The "Today's Deals" section was updated with new offers and an expanded carousel.
  • The "We think you'll like" and "New for you" product carousels were updated with different products and reviews.
  • The "Powered by Quazi™" link in the footer was replaced with "Your Privacy Choices."
  • The cookie consent banner text was slightly reworded.
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