Summary:
Brilliant launches 20% off New Year’s Sale
Why It Matters:
The competitor is using the start of the year to drive new Premium subscriptions with a price discount. They are also positioning their platform as a way to have a "smartest year ever."
What Changed:
- Added a promotional banner at the top of the page for a New Year’s Sale.
- Introduced a 20% discount on Premium memberships.
- Updated the copyright year from 2025 to 2026.
- Removed the "Everyone is a math person" section and the "Get started" button at the bottom of the page.