Summary: Brilliant launches 20% off New Year’s Sale

Why It Matters: The competitor is using the start of the year to drive new Premium subscriptions with a price discount. They are also positioning their platform as a way to have a "smartest year ever."

What Changed:

  • Added a promotional banner at the top of the page for a New Year’s Sale.
  • Introduced a 20% discount on Premium memberships.
  • Updated the copyright year from 2025 to 2026.
  • Removed the "Everyone is a math person" section and the "Get started" button at the bottom of the page.
Track companies like brilliant.org
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →