Summary: Mailchimp adds new industry solutions

Why It Matters: Mailchimp is trying to get more customers by showing how their tools help specific types of businesses.

What Changed:

  • The "Solutions and Services" menu changed to "Industries and Solutions."
  • The "For your industry" section was moved and expanded.
  • New industry categories were added: "Restaurants," "Entertainment + Leisure," "Non-profit," and "Digital Sales."
  • The "Solutions" list was reorganized and some items were reordered.
  • A new link "All audience tools" was added under Solutions.
  • The "Websites" solution was removed from the main solutions list.
  • The "Professional Services" section was moved higher in the menu.
  • The "English" language option changed to "EN."
  • The "Contact Sales" link changed to "Sales."
  • The "Start Free Trial" button was added to the top right.
  • The "Log In" button was moved.
  • The "Hi, %s" menu was moved.
  • The "Main Menu" structure was updated to reflect the new "Industries and Solutions" organization.
  • The pricing section at the bottom of the page was expanded with more details about the Standard plan, including contact limits and pricing tiers.
  • New bullet points were added under the pricing section, detailing features like "Actionable insights into audience growth and conversion funnels," "Enhanced automations," "Custom-coded email templates," and "Customizable Popup forms."
  • A "View Cookies" link and sections for "Performance and Functionality Cookies" were added at the very end of the content.
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