Summary:
Mailchimp adds new industry solutions
Why It Matters:
Mailchimp is trying to get more customers by showing how their tools help specific types of businesses.
What Changed:
- The "Solutions and Services" menu changed to "Industries and Solutions."
- The "For your industry" section was moved and expanded.
- New industry categories were added: "Restaurants," "Entertainment + Leisure," "Non-profit," and "Digital Sales."
- The "Solutions" list was reorganized and some items were reordered.
- A new link "All audience tools" was added under Solutions.
- The "Websites" solution was removed from the main solutions list.
- The "Professional Services" section was moved higher in the menu.
- The "English" language option changed to "EN."
- The "Contact Sales" link changed to "Sales."
- The "Start Free Trial" button was added to the top right.
- The "Log In" button was moved.
- The "Hi, %s" menu was moved.
- The "Main Menu" structure was updated to reflect the new "Industries and Solutions" organization.
- The pricing section at the bottom of the page was expanded with more details about the Standard plan, including contact limits and pricing tiers.
- New bullet points were added under the pricing section, detailing features like "Actionable insights into audience growth and conversion funnels," "Enhanced automations," "Custom-coded email templates," and "Customizable Popup forms."
- A "View Cookies" link and sections for "Performance and Functionality Cookies" were added at the very end of the content.