January 7, 2026 ongoing Get alerts for wix.com

Summary: Wix simplifies homepage to focus on AI building

Why It Matters: The product is moving away from showing many manual templates. They now want users to start by talking to an AI. This suggests they believe AI is the fastest way to get new customers started.

What Changed:

  • Removed dozens of specific website template previews and images from the main page.
  • Deleted the top navigation menu that listed specific design and business categories.
  • Shortened the page significantly by removing "View Template" and "Start Now" buttons for various industries.
  • Simplified the "Add anything you need" section by removing "Learn more" links for several features.
  • Removed the domain search bar from the middle of the homepage.
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