Summary: illycaffe launches new Kakao collaboration links

Why It Matters: The competitor is expanding its partnership with Kakao by adding new landing pages. This suggests they are pushing specific co-branded merchandise or events to drive more traffic from social platforms.

What Changed:

• Added new links for "Kakao Collab Mug" and a second collaboration page.
• Updated the promotional text for the "Double Shot Cafe Latte" to emphasize deeper flavor and smoothness.
• Reorganized the homepage layout to prioritize the "Double Shot Cafe Latte" section above the partnership links.