Summary: Swell launches free trial option

Why It Matters: The company is moving from a sales-led model to a product-led model. By letting users try the software without a demo first, they are lowering the barrier for new healthcare clinics to sign up.

What Changed:

• Replaced "Book a Demo" buttons with "Try for Free" across the entire homepage.
• Updated the primary navigation link to point to a new free trial registration page.
• Changed the call to action in the footer and middle sections to focus on starting a trial.