Summary: Hearns Hobbies launches 10% referral program

Why It Matters: The store is now using its existing customers to find new ones. By offering a 10% discount to both the sender and receiver, they are trying to lower the cost of getting new shoppers.

What Changed:

• Added a "Referral Rewards" section to the top of the page.
• Introduced a "Refer a Friend" program.
• Set a reward of 10% off all orders for the person who refers a friend.
• Set a reward of 10% off all orders for the new friend who joins.
• Removed a long text section about the history and philosophy of hobbies from the bottom of the page.