Summary: PubMatic launches AgenticOS for AI advertising

Why It Matters: The company is moving beyond standard automation to "agent-to-agent" advertising. This suggests a shift in how they expect ad buying and selling to happen in the future using AI agents.

What Changed:

• Added a major news announcement for the launch of AgenticOS, described as an operating system for agent-to-agent advertising.
• Updated the "News & Recognition" section with a new leadership appointment for the Central Europe Region.
• Replaced a case study about brand consideration with a new MiQ case study focused on CTV scale and transparency.
• Removed the "Upcoming Events" section that previously listed CES 2026 and the IAB Annual Leadership Meeting.
• Removed the language selector from the footer.